Ketel One Instagram

Executive PRODUCER/DIRECTOR

The task was to capture seasonal cocktail recipes for Ketel One Vodka's social channels. From this photo-shoot nearly 40% of Ketel One's Instagram content has been sourced from 2015-2016. These photographs speak to the crafted aesthetic and manly edge of the Ketel One brand. The team recreated scenes of wintery fireside chairs, comforting kitchens by the lake, a cozy fie on the beach, and a rustic work-shed near a home garden; all within a studio space over the span of five days. Each photo evokes a sense of story and layered space, transporting the viewer through seasons and personas of the Ketel One universe. This content has spiked the average likes per image in addition to total likes and comments. [Photo Credit: Aydin Arjomand]

MKTG / DIAGEO