FedEx + Me: My Story Austin
(PROMOTIONAL VIDEOS, MICROSITE CONTENT, AND 20 SMALL BUSINESS STORY VIDEOS)
Part of a pilot grassroots program dubbed as an "Overnight Success" by Event Marketer. FedEx reached out to millennial small business owners and provided meetings, panels, exclusive access, along with fostering a community. The biggest pull for these small business owners to come together was the prospect of being chosen by their peers to win a video that tells their story. FedEx's origin story of being a small startup out of a college dorm, made it a perfect fit to help tell the stories of future entrepreneurs.
MKTG / FEDEX