“Storytelling is a 35,000-year-old tool we use to build relationships.”
“Branding is deliberate differentiation.”
“PBS caters to both ends of the age spectrum in terms of its offerings, but has suffered a lack of relevance amongst a millennial audience, often referred to as “the lost generation.””
“The goal of marketing or branding is to emotionally connect with people, something that movies have done from the start.”