Branded Content - Storyteller
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Storytelling is a 35,000-year-old tool we use to build relationships.
— Ryan Beickert - PSFK

Branding is deliberate differentiation.
— Debbie Millman

PBS caters to both ends of the age spectrum in terms of its offerings, but has suffered a lack of relevance amongst a millennial audience, often referred to as “the lost generation.”
— Ryan Beickert, Olivia Barry, Salka Fernandez, and Sarah Fudin (PBS Thesis: Masters in Branding SVA)

The goal of marketing or branding is to emotionally connect with people, something that movies have done from the start.
— Ryan Beickert (MKTG INC Blog)