(DIGTIAL SOCIAL AND BROADCAST)
Capturing interviews with 22 prospect family members days before the NFL Draft, the team delivered 32 thirty second spots yielding hundreds of thousands of views and engagement from NFL owned channels and league channels. In addition the team delivered 5 thirty second broadcast spots featured during Draft coverage on NFLNetwork. Within the following week a special Mother's Day video was featured on NFL channels and paid media. Total impressions and engagement in the millions.
MKTG / NFL