Nestle Resource Water
(ONLINE VIDEO, BEHIND THE SCENES VIDEO, AND EVENT CREATIVE)
Extending the experience of a live event through the creation of a viral video. Captured June 5th for launch event, the video has garnered over three million views in less than two months and even got some play on The Colbert Report. The goal of the video was to create a live performance combining water, projections, and a choreographed aerial dance that was all designed to visually represent Resource's tagline of "Electrolytenment." Watch the behind the scenes video on how it was all put together.
MKTG / NESTLE WATERS