Captain Morgan Tour - Instagram
The Captain is back at the party. The brand is returning to the fun high energy persona with the Captain's Tour. The tour has hit all the big parties across the country, from top end festivals to college game tailgates, the Captain was there. Leveraging this exciting and authentic tour as a content source, the Captain Morgan Instagram feed transformed into the party that invokes FOMO in the millennial generation. Sourcing, briefing, and coordinating photography talent across the country in over 50 different unique events and atmospheres, the approach has garnished a dominant amount of the content featured within the brands social channels, increasing engagement and amplification to the evolving brand identity of Captain Morgan.
MKTG / DIAGEO